AI for the Trades

This ad spot served as the campaign cornerstone to launch ServiceTitan's new AI-powered era. This project wasn't just about a brand update; it was about translating complex AI capabilities into a compelling narrative for both current users and new prospects. Designed to bridge the gap between legacy trade values and the future of automated efficiency. I managed the end-to-end creative process to ensure this new chapter felt like a natural, yet revolutionary, progression for the industry.