Construction Launch

While ServiceTitan was almost exclusively operating in the home services industry, in late 2021 they launched new product features that enabled the platform to expand into a new market - construction. With this launch, we needed an awareness campaign that clearly articulated this expansion.

Working closely with the in-house animator, I created the storyboard and overall art direction, then formatted and adjusted to creative for every media touchpoint.

Tools:

  • Adobe Illustrator

  • Figma

Skills:

  • Art Direction

  • Motion Graphics

  • Storyboarding

Credits:
Kaili Kim, Motion Graphics / Animation

Original Cut:

Altered for paid media:

Campaign, Video, AllJazmin Infante